In addition to our Buy in Ballard campaign, Jason Hughes, the owner of Sonic Boom, has launched a Shop Local/Think Local effort with a group of Ballard businesses. You may have seen the posters along Market St. and Ballard Ave. that explain the math: for every $100 spent at a locally-owned business, $45 goes back into the community and local tax base. For every $100 spent at a chain store, only $13 comes back. All the more reason to make an extra effort this holiday season (and beyond) to buy in Ballard.