Comments on: High speed chase through Ballard http://www.myballard.com/2009/03/25/high-speed-chase-through-ballard/ News, events and restaurant guide for Seattle's Ballard neighborhood Thu, 02 Feb 2012 05:13:00 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: stephenkruck http://www.myballard.com/2009/03/25/high-speed-chase-through-ballard/comment-page-1/#comment-20509 stephenkruck Tue, 09 Jun 2009 22:39:40 +0000 http://www.myballard.com/2009/03/25/high-speed-chase-through-ballard/#comment-20509 “Utility is important, especially now,” he said. “If I’m a consultant on retainer or someone who’s wondering if he’s going to have a job next month, things that offer immediate payback are extremely important.”<br><br>One of the biggest challenges in online publishing is finding decent editorial talent, said Chase. But finding editorial talent <a href="http://www.chasereviews.com" rel="nofollow">www.chase.com</a> requires investing in it, he added.<br><br>“Finding writers who will pop the hood, who will go underneath, kick a Web site around and see what it’s worth having in the issue is really difficult. They’re hard birds to find,” he said. Chase specializes in reviewing Web sites.<br><br>“The good news is if you provide software or some service, you can have your own publication. You don’t have to be Ad Age to have validity,” he said. “But instead of spending a lot of money on marketing, take a good chunk of it, spend it on editorial and let the pass-along propagate.” “Utility is important, especially now,” he said. “If I’m a consultant on retainer or someone who’s wondering if he’s going to have a job next month, things that offer immediate payback are extremely important.”

One of the biggest challenges in online publishing is finding decent editorial talent, said Chase. But finding editorial talent http://www.chase.com requires investing in it, he added.

“Finding writers who will pop the hood, who will go underneath, kick a Web site around and see what it’s worth having in the issue is really difficult. They’re hard birds to find,” he said. Chase specializes in reviewing Web sites.

“The good news is if you provide software or some service, you can have your own publication. You don’t have to be Ad Age to have validity,” he said. “But instead of spending a lot of money on marketing, take a good chunk of it, spend it on editorial and let the pass-along propagate.”

]]>