Today, March 31, is the final day for locals to sign up for insurance on the Washington Health Benefit Exchange. Plans must be purchased by 11:59 p.m. with coverage for the plans purchased commencing on May 1.
According to our news partners The Seattle Times, in the lead up to tonight’s deadline the state has seen a surge in sign ups. Reportedly, as of March 27, 131,000 people had purchased insurance through our state’s insurance exchange.
The advertising campaign has been ramped up in the last few days to encourage people to purchase health care before today’s deadline. “The need is to create a sense of urgency,” Michael Marchand, spokesman for the exchange, explained on Thursday to the board of the Washington Health Benefit Exchange, which oversees the marketplace.
Advertisements have even included humorous raps promoting the benefits of getting coverage. Check out one below:
The exchange will re-open in November to accept applications for health insurance plans for 2015. Those who do not have health insurance coverage as of April 1 will be facing monetary fines when they submit their tax return in 2015.
Click here to learn more about the Washington Health Benefit Exchange and to sign up for health insurance.