(Newser) – Pabst Blue Ribbon is known as a cheap beer beloved by hipsters…in America. In China, it goes by “Blue Ribbon 1844,” gets compared to Scotch, and will run you $44 a bottle. Gawker points to the beer’s official website—where you can see the fancypants bottle it’s packaged in, a far cry from the familiar PBR cans found in the US. (1844, by the way, is the year the Pabst Brewing Company was founded.)
Chinese media blog Danwei points to an ad for the beer from a business magazine, reading, “It's not just Scotch that's put into wooden casks. There's also Pabst Blue Ribbon Beer 1844,” and going on to call Pabst “truly a treasure among beers.” Need more evidence of PBR world domination? A tech startup is offering a free year's supply to successful job applicants
My neighbor told me this the other day and I almost fell over. I have to find an inexpensive way to ship to China. It is truly amazing what people will pay for some things.