In an effort to be closer to their clients, Magnolia’s Dish it up! is expanding to Ballard. “They [customers] are hip foodies and we thought we should be right in the heart of where they shop – one of the best year round Farmer’s Markets in the Northwest – The Ballard Sunday Market,” owner Andrea Reith tells us. The space is right next to the new bar, Noble Fir, on Ballard Avenue.
Dish it up! offers things the at-home cook wants including cooking classes, skills classes, kitchen gadgets and an assortment of culinary gear. The new space is larger than the current one in Magnolia and the “cooking class stage will be twice as large and feature two completely decked out Viking Kitchens for side by side cook-off competitions and throwdowns,” Reith says. The events offered at Dish it up! include “a great line up of Sunday mini market cooking classes, regular evening & daytime cooking classes, kids cooking classes, technique classes plus book signings, winemakers events and more.”
The second arm of the business, Urban Kitchen Company, will also be in this space, featuring several model kitchens for people looking to remodel the kitchen in their small, older home or condo.
Reith is hoping to open later this fall.
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Oh, so that’s what that’s gonna be.
I’m torn. On the one hand, this place sounds awesome. On the other, patronizing a place that is targeting “hip foodies” would kind of make me want to shoot myself. But they gotta do what they gotta do with the marketing-speak, I guess.
I was interested until I read “cook-off competitions and throwdowns”. Seriously, who does that really appeal to? Bobby Flay’s ‘Throwdown’ is fine to have on as background, but no way would I take the time to watch such a thing in person. Still, Ballard could use a decent kitchen gadget store. I can usually find what I need between Fred Meyer, Cash & Carry, and Cookies, but not always.
Oh, and I hope the people selling ovens won’t bother the people there for a new rasp grater.
I have to agree with the earlier post … ‘hip foodies” i.e. pretentious snobs is not a selling point to anyone other then pretentious snobs… How about trying to appeal to a customer base who isn’t full of it-self ?
My God, you people are so insecure.
Sounds like fun, I think – I love to cook and love cooking crap so this place sounds interesting. I’d love to see some people competing in good humor and I love the fact that this will further solidify Ballard as a great neighborhood for great food.
Hey, don’t get me wrong. The place sounds great and I will probably end up being a customer. This is totally my kind of place.
Their marketing copy just makes it sound like they want to sell me a fixed-gear food processor or a lime-green oven with fur-covered knobs.
This sounds cool. I’ll be there for battle yeast.
Walter, you are my hero.
“Bobby Flay’s ‘Throwdown’ is fine to have on as background, but no way would I take the time to watch such a thing in person.”
Then don’t.
A store wants to move into our neighborhodd and you’re up in arms because you don’t like their target demographic? If they feel that that cusotmer base is going to be the most profitable that is whom they will target, whether that customer base is full of themselves or not.
It’s not a mission outreach it’s a for profit business.
Nice! I’ve taken a class at their Magnolia location, and it was a lot of fun. They have good inventory & do a good job selling it.
I never make it over for their knife sharpening, so I hope they offer that in Ballard as well.
Too much pretentiousness in Ballard already. The last thing we need is another bright, shiny object to attract “hip foodies”.
Honestly, “cook-off competitions and throwdowns”? What kind of moron is interested in this? Shouldn’t they be home watching the latest Lindsey Lohan news?
This is a nice store in Magnolia and will be a good addition to Ballard. I hope that they will do the monthly nice sharpening!
we wouldn’t want to attract “hip foodies” who have more money to spend than “unhip non-foodies” who consider the olive garden good italian food.
especially considering the many places in ballard that already attract “hip foodies” and are thriving…volterra, ocho, bastille, etc.
Yes, by all means, I much prefer empty store fronts to people who enjoy something that I may not.
(corrected) This is a nice store in Magnolia and will be a good addition to Ballard. I hope that they will do the monthly knife sharpening
“gobigblue // Jul 27, 2010 at 1:48 pm
we wouldn’t want to attract “hip foodies” who have more money to spend than “unhip non-foodies” who consider the olive garden good italian food.”
You fail to consider that just because some of us who scoff at this doesn’t mean that we are poor or uncultured & uneducated …. Foodies to me are like Audiophiles nouveau riche poseurs that can easily be separated form their money.
I think it sounds great! BTW Aaron, kitchen equipment can be acquired at the store aptly named “Kitchen ‘N Things” on 24th and Market. Long ago (different owners) they used to have a kitchen in the back and taught classes; it was a ton of fun.
I’m sensing a pattern.
Nearly every thread on this site either devolves into bike trail madness or class warfare.
Anybody who wants to invest in our fair city is welcome, as far as I’m concerned.
Some of you people are never happy about anything….it must be so exhausting. try to find something in your life that makes you happy.
I like to eat food that tastes good, therefore, i will probably shop at this store.
Gurple-
you are my hero. Fixed gear food processor. I nearly fell off the couch laughing.
Yes, I tire of the “hip foodies” but I ‘d rather have those hip foodies driving the restaurants around us, than to be stuck in a strip mall hell of fast food chains. If I’m gonna be fat, I want it to be from interesting food, not greasy garbage.
“How about trying to appeal to a customer base who isn’t full of it-self ”
You already have McDonalds.
“Hip foodies” tend to neither be hip nor know anything about food other than what they are told to know.
Welcome to Ballard!
Dish it up! sounds great. I hope to learn more about how to incorporate farmer’s market finds in a cooking class. Especially would be great to learn more vegetarian and fish dishes!
Um Hello there has been a Kitchen store in Ballard since the 1970’s , Kitchen N Things is at 24th & Market and they have all kinds of cooking stuff. They also do knife sharpening. And I am pretty sure they are not a Ballard Chamber Member so you bike people can shop there without causing a ruckus.