Facebook takes over Ballard storefront to promote local businesses

In downtown Ballard, a storefront window display has been taken over by Facebook.

It’s part of their Good Ideas campaign, which aims to promote small businesses during the holidays. Their takeover of 5443 Ballard Ave is one of three nationwide pop-ups; Facebook has launched similar campains in New York City and Dallas. The Ballard takeover is in the building formerly home to Patagonia, which closed in April.

The 10 businesses promoted in the Ballard storefront takeover includes local dog-treat food truck and barThe Seattle Barkery, handmade hijab designer Michaela Corning, beauty product companyGabriel Cosmetics, andIdeas by CeCe, an event-planning service company.

The storefront display has a QR code displayed for each company which allows passersby to visit each business’s website or Facebook page.

Facebook launched the Good Ideas campaign to “help consumers find small businesses in communities,” Kate Daggett from Facebook told My Ballard. They chose Ballard for their Seattle takeover because of the high amount of foot traffic, great nightlife, and because it’s “a community with a tremendous amount of exciting activity,” Daggett said.

The featured businesses are pretty diverse, from services to products and retailers. Facebook ran a contest where local businesses could apply to be part of the program; the 10 featured businesses are the winners.

“These 10 represented some of the most amazing ideas from within Seattle,” Daggett said.

Photo: Facebook/Reading Communications

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