Ballard Market adopts new branding, new name

The Ballard Market has been officially renamed Town & Country Market.

The name change results from the company’s decision to bring all six of its stores under its family name, Town & Country. The updates will include new interior and exterior signs; nothing else in the store will change.

The Ballard Market sign is coming down on March 15 but will be saved: The Ballard letters will be repurposed, and the company plans to auction off what’s not used, donating proceeds to the Ballard Food Bank.

Mill Creek was the first store to undergo a name and branding change; Central Market Shoreline and Central Market Poulsbo will be renamed later this year.

“We’ve been part of the Ballard community for almost four decades and understand the love and attachment to the Ballard Market name that our shoppers have,” Bill Weymer, CEO of Town & Country said in a statement.

“Our decision to bring all of our markets under one name, Town & Country Markets, deeply considered our community and the future of our company. This unification is an essential part of our path forward that will strengthen both – enabling us to continue to bring fresh inspiration through discovery and excitement around food while building more connections for the next 60 years and beyond.”

The company has also launched a new website and social media sites to reflect the new branding.