The Greater Good to open in former Noble Fir location on Ballard Ave

A new restaurant and bar called The Greater Good is opening soon in the former Noble Fir location (5316 Ballard Ave NW) in Ballard.

The Noble Fir owners Ellen Kelly and Rick Weersing first put the bar up for sale in September last year. They had some buyers lined up—Belleau Wood—but the sale fell through. Kelly and Weersing reopened The Noble Fir in January but kept it up for sale, and now it’s finally changed hands into something new.

The Greater Good owner Rachel Wilcox—who also owns Underbelly in Pioneer Square—says she and her husband were looking to open another bar when they saw that The Noble Fir was up for sale. “We loved the spot, the location, and the community in Ballard, so we decided to give it a shot,” Wilcox told My Ballard in an email.

“In contrast to Pioneer Square where we have a very small residential community, and where bars and restaurants rely heavily on office workers, games, concerts, and other events, we are excited to open The Greater Good Ballard, where we will have the opportunity to connect with a much larger residential community and to build the connections and friendships that go along with that.”

Wilcox said the concept behind The Greater Good is driven by her core value “that everyone should have access to nice things. Continuing on the legacy of The Noble Fir, our goal is to create a space that is welcoming, safe, inclusive, and beautiful, without being pretentious.”

The Greater Good will serve beer and wine with custom and classic cocktails. They’ll have “good yet inexpensive bar food in an atmosphere where you can feel comfortable dressed up in date night attire or dressed down in jeans and a hoodie.”

Wilcox said they plan to open up in October. We’ll update you when we learn more.

Photo: Ballard Alliance